target

/'tɑ:git/
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target

The archer aims his arrow at the center of the target.

Definition

  1. Noun:

    • An object or goal that one aims to achieve: "target" refers to a specific objective or desired result that someone works toward.
    • An object marked to shoot at in practice or competition: In sports like archery or shooting, a "target" is a marked surface, often with concentric circles, that people aim at.
    • A person or thing that is the focus of an action, attack, or criticism: "target" can describe someone or something singled out for attention, often negative.

  2. Verb:

    • To aim or direct something at a specific object or goal: "target" means to select something as an object of attention or action.
    • To intend for a particular group or purpose: It can also mean to design or plan something for a specific audience or use.
Examples

  • Noun:

    • The company's main target is to increase sales by 20% this year.
    • Her arrow hit the center of the target perfectly.
    • Celebrities are often the target of unwanted media attention.

  • Verb:

    • The new advertising campaign targets young professionals.
    • The charity targets its aid to the most vulnerable communities.
Advanced Usage

  • "To be on target": to be progressing correctly toward a goal.

    • Our project is on target to finish by the deadline.

  • "To be wide of the mark/target": to be incorrect or inaccurate.

    • His estimate of the cost was wide of the target.

  • "A moving target": a goal or situation that keeps changing.

    • Consumer preferences are a moving target for marketers.
Variants and Related Words

  • Targeted (adj): directed at a specific person or group.

    • The government launched a targeted aid program.

  • Targetable (adj): capable of being targeted.

    • The missile system has targetable precision.

  • Target audience (n): the specific group of people a product or message is intended for.

    • The film's target audience is teenagers.
Synonyms
  • Noun: Goal, objective, aim, mark, bullseye.
  • Verb: Aim, direct, focus, intend.
Related Phrasal Verbs

  • Target at: To aim something toward someone or something.

    • The comments were targeted at the management team.

  • Target for: To select someone or something for a particular purpose, often negative.

    • The old building was targeted for demolition.
Related Idioms

  • "In the crosshairs" / "In someone's sights": To be the target of criticism or attack. (Note: These are related idioms that convey a similar meaning to being a target.)

    • After the scandal, the CEO was in the crosshairs of the board.

  • "Hit the target": to achieve a goal successfully.

    • With that new contract, we've finally hit our annual target.
target

The archer aims his arrow at the center of the target.

Noun
  1. the goal intended to be attained (and which is believed to be attainable)
    • the sole object of her trip was to see her children
  2. sports equipment consisting of an object set up for a marksman or archer to aim at
  3. the location of the target that is to be hit
  4. a person who is the aim of an attack (especially a victim of ridicule or exploitation) by some hostile person or influence
    • he fell prey to muggers
    • everyone was fair game
    • the target of a manhunt
  5. a reference point to shoot at
    • his arrow hit the mark
Verb
  1. intend (something) to move towards a certain goal
    • He aimed his fists towards his opponent's face
    • criticism directed at her superior
    • direct your anger towards others, not towards yourself

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