telecommerce
Học thuậtThân thiện
A salesperson uses telecommerce to present products to a customer over the phone.
Definition
Noun: 1. The use of the telephone as an interactive medium for promotion and sales: Telecommerce refers to commercial activities, specifically marketing and selling goods or services, conducted interactively over the telephone system.
Usage
- Telecommerce involves direct communication between a seller and a potential customer via phone calls.
- It is a method of conducting business where the telephone is the primary channel for completing a transaction or promotional pitch.
- This term describes a subset of direct marketing and e-commerce conducted telephonically.
Examples
- The company's growth was largely due to its effective telecommerce strategy, which involved trained representatives making personalized sales calls.
- Many charities rely on telecommerce for fundraising campaigns, contacting donors directly by phone.
- With the rise of digital channels, traditional telecommerce has evolved to include automated systems and call centers.
Advanced Usage
- As a business model: Telecommerce can be analyzed as a distinct business model that predates widespread internet use for commerce.
Variants and Related Words
- Telemarketing (noun): A very close synonym, often used interchangeably, specifically referring to the marketing aspect of selling goods or services over the telephone.
- Telesales (noun): A related term focusing specifically on the sales component conducted over the phone.
Synonyms
- Telemarketing
- Phone sales
- Telephone selling
Notes
- While "telecommerce" encompasses both promotion and sales, in common business parlance, the more specific terms "telemarketing" (for promotion) and "telesales" (for closing sales) are often used.
- The term is a portmanteau of "telephone" and "commerce."
A salesperson uses telecommerce to present products to a customer over the phone.
Noun
- the use of the telephone as an interactive medium for promotion and sales