telemarketing

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Thân thiện
Definition
  1. Noun:
    • The use of the telephone as an interactive medium for promotion and sales: Telemarketing refers to the business practice of contacting potential customers by telephone to promote goods or services and to solicit sales.
Usage
  • Telemarketing is a direct marketing method.
  • It involves making outbound calls to prospects or receiving inbound calls from customers responding to advertisements.
  • The term describes the activity itself, not the person performing it (who is a telemarketer).
Examples
  • Noun:
    • The company increased its sales through an aggressive telemarketing campaign.
    • Many people find telemarketing calls to be intrusive during dinner time.
    • She works in telemarketing, selling magazine subscriptions.
Advanced Usage
  • "to do telemarketing": to engage in the activity of telemarketing.
    • His first job was to do telemarketing for a local charity.
  • "telemarketing campaign/operation": a coordinated series of telemarketing activities.
    • The new product launch was supported by a massive telemarketing campaign.
Variants and Related Words
  • Telemarketer (n): a person whose job is to sell goods or services by telephone.
    • The telemarketer called hundreds of numbers each day.
  • Telemarketed (adj): promoted or sold via telemarketing.
    • The telemarketed product had a very low customer satisfaction rate.
  • Telemarket (v, less common): to sell or promote by telephone.
    • The firm decided to telemarket the software directly to small businesses.
Synonyms
  • Telephone sales: selling via the telephone.
  • Telesales: another term for selling goods or services over the telephone.
Related Phrases
  • Cold calling: a telemarketing technique where calls are made to potential customers with whom there has been no prior contact.
    • Successful telemarketing often involves a lot of cold calling.
  • Do-not-call list: a register of telephone numbers where telemarketing calls are prohibited.
    • You can add your number to the national do-not-call list to reduce telemarketing calls.
Noun
  1. the use of the telephone as an interactive medium for promotion and sales

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