Definition

Noun: * Taste, liking, preference: Refers to the aesthetic or personal preferences of a large number of people, especially regarding material goods, fashion, or cultural products, often for a limited period. It describes what is popular or in vogue. * Consumer demand, market taste: In commerce and marketing, it refers to the prevailing tastes and preferences of consumers.

Usage Examples

• (The designer always researches public taste.)
• (This product does not suit the current liking of young people.)
• (He has a very refined taste in music.)
• (Businesses must grasp market preferences to succeed.)

Advanced Usage

• "Theo thị hiếu" / "Hợp thị hiếu": To follow/suit the popular taste.
  • Bộ sưu tập mới được thiết kế theo thị hiếu thịnh hành. (The new collection is designed according to the prevailing taste.)
• "Chiều theo thị hiếu": To cater to/pander to popular taste (sometimes with a slightly negative connotation of lowering standards).
  • Tác phẩm đó chỉ chiều theo thị hiếu số đông mà thiếu chiều sâu. (That work merely caters to popular taste and lacks depth.)

Variants and Related Words

• Sở thích (noun): A personal hobby, interest, or liking. ( is more individual and permanent, while often refers to collective, temporary trends).
  • Sở thích của tôi là đọc sách. (My hobby is reading.)
• Gu (noun, from French ): A colloquial term for personal taste or style, often used in fashion/arts.
  • Cô ấy có gu ăn mặc rất tốt. (She has very good style in dressing.)
• Khuynh hướng (noun): Tendency, trend, inclination (broader than ).
• Nhu cầu (noun): Need, demand (more functional than aesthetic).

Synonyms

• Khiếu thẩm mỹ: Aesthetic sense.
• Sự ưa chuộng: Favor, preference.
• Trào lưu: Trend, wave (emphasizes the temporary, flowing nature).

Related Phrases

• Thị hiếu tiêu dùng: Consumer taste.
• Thị hiếu nghệ thuật: Artistic taste.
• Thay đổi thị hiếu: Change in taste/preferences.
• Định hình thị hiếu: To shape/influence taste.

Notes on Meaning

• Collective vs. Individual: strongly implies a collective, social, or market-wide preference, not just an individual's personal taste (which is ).
• Temporal Aspect: It often carries the nuance of being a temporary or fashionable trend, not a permanent, classic standard.
• Scope: It is most commonly applied to domains like fashion, consumer goods, entertainment, and popular culture, but can extend to broader cultural preferences.

noun

1. taste, liking