undersell
/'ʌndə'sel/
Definition
- Verb:
- To sell at a lower price than (a competitor): To offer goods or services for less money than another seller, typically to gain a competitive advantage.
- To promote or present (something) with insufficient enthusiasm or emphasis: To fail to highlight the full value or merits of an idea, product, or oneself.
Examples of Usage
- Verb:
- The large supermarket can afford to undersell the smaller local shops.
- She felt the report undersold the team's significant achievements.
- Be careful not to undersell your skills during the job interview.
Advanced Usage
- "to undersell oneself": To be excessively modest about one's own abilities, qualifications, or worth.
- In negotiations, it's a common mistake to undersell oneself and accept a lower salary.
Variants and Related Words
- Underselling (gerund/noun): The act of selling at lower prices or presenting with insufficient emphasis.
- Their strategy of aggressive underselling captured market share but hurt profits.
- Undersold (past tense and past participle): The form used for past actions or the resulting state.
- They had undersold their entire stock by noon.
Synonyms
- Undercut: To sell goods or services more cheaply than a competitor.
- Discount: To sell at a reduced price.
- Belittle: To represent as less impressive or important than is the case (for the non-price related meaning).
Antonyms
- Overcharge: To charge too high a price.
- Oversell: To exaggerate the merits or value of something.
Related Phrases
- To undersell the competition: A common business phrase describing the core competitive pricing strategy.
- Their new pricing model aims to undersell the competition by 10%.
Verb
-
sell cheaper than one's competition
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