undersell

/'ʌndə'sel/

Thân thiện

The small shop undersells the larger store across the street.

Definition

1. Verb:
   • To sell at a lower price than (a competitor): To offer goods or services for less money than another seller, typically to gain a competitive advantage.
   • To promote or present (something) with insufficient enthusiasm or emphasis: To fail to highlight the full value or merits of an idea, product, or oneself.

Examples of Usage

• Verb:
  • The large supermarket can afford to undersell the smaller local shops.
  • She felt the report undersold the team's significant achievements.
  • Be careful not to undersell your skills during the job interview.

Advanced Usage

• "to undersell oneself": To be excessively modest about one's own abilities, qualifications, or worth.
  • In negotiations, it's a common mistake to undersell oneself and accept a lower salary.

Variants and Related Words

• Underselling (gerund/noun): The act of selling at lower prices or presenting with insufficient emphasis.
  • Their strategy of aggressive underselling captured market share but hurt profits.
• Undersold (past tense and past participle): The form used for past actions or the resulting state.
  • They had undersold their entire stock by noon.

Synonyms

• Undercut: To sell goods or services more cheaply than a competitor.
• Discount: To sell at a reduced price.
• Belittle: To represent as less impressive or important than is the case (for the non-price related meaning).

Antonyms

• Overcharge: To charge too high a price.
• Oversell: To exaggerate the merits or value of something.

Related Phrases

• To undersell the competition: A common business phrase describing the core competitive pricing strategy.
  • Their new pricing model aims to undersell the competition by 10%.

Học thuật

Verb

1. sell cheaper than one's competition

Từ đồng nghĩa

• undercut