Definition

1. Noun:

   • A public promotion of some product or service: An "advert" is a paid announcement intended to promote a product, service, or event, typically found in media like television, radio, newspapers, or online.

2. Verb:

   • Make reference to; direct attention to: To "advert" means to turn one's attention to something or to make a reference to it in speech or writing.
   • Give heed (to); pay attention: To "advert" also means to listen to or consider something carefully.

Examples of Usage

• Noun:

  • I saw an interesting advert for a new smartphone on television last night.
  • The company placed a full-page advert in the national newspaper.

• Verb:

  • In his speech, the manager will advert to the challenges faced by the team last year.
  • The teacher asked the students to advert to the instructions on the board.
  • Please advert to what the safety officer is saying; it's very important.

Advanced Usage

• "to advert one's mind to": To deliberately direct one's thoughts or attention towards something.
  • You must advert your mind to the details of the contract before signing.

Variants and Related Words

• Advertisement (n): The full, more common term for a promotional announcement. "Advert" is a shortened, informal form of this word.
  • The advertisement campaign was very successful.
• Advertorial (n): An advertisement presented in the style of an editorial or objective article.
• Adverting (n): The act of referring to or directing attention to something. (This is a rare, formal usage from the verb form).

Synonyms

• Noun: Advertisement, ad, commercial, promotion, announcement.
• Verb: Refer, allude, mention; attend, heed, listen, pay attention.

Related Phrasal Verbs

(Note: "Advert" as a verb is formal and not commonly used to form phrasal verbs. The related noun "advertisement" is used instead.) - To advertise for: To publicize a request for something, like a job or item. - The school is advertising for a new science teacher.

Related Idioms

(Note: Common idioms typically use the noun "advertisement" or "ad," not the verb "advert.") - Classified advert: A short advertisement in a newspaper or online, typically for jobs, items for sale, or services, grouped under specific headings. - She found her apartment through a classified advert.

Noun

1. a public promotion of some product or service

Verb

1. make reference to
   • His name was mentioned in connection with the invention
2. make a more or less disguised reference to
   • He alluded to the problem but did not mention it
3. give heed (to)
   • The children in the audience attended the recital quietly
   • She hung on his every word
   • They attended to everything he said