Definition

Noun: 1. A public promotion of some product or service: An advertisement is a paid public announcement, typically in a medium like television, radio, print, or online, intended to persuade people to buy a product, use a service, or adopt an idea. 2. A notice or announcement, especially a classified ad: It can also refer to a public notice, such as a job advertisement or a classified advertisement in a newspaper.

Usage

• Advertisements are created by advertisers and placed in various media.
• The word is often used in formal and business contexts. The informal, shortened form is "ad" or "advert."
• It is commonly followed by prepositions like "for" (an advertisement a job) or "in" (an advertisement the newspaper).

Examples

• As a public promotion:
  • The company launched a new television advertisement for its latest smartphone.
  • Social media advertisements are very targeted.
• As a public notice:
  • She saw an advertisement for an apartment in the local paper.
  • All job advertisements must comply with equal opportunity laws.

Advanced Usage

• "To place/put an advertisement": to pay to have an advertisement appear in a publication or medium.
  • We placed an advertisement in the Sunday magazine.
• "Classified advertisement": a short ad in a newspaper or online, typically for jobs, items for sale, or services.
  • He found his car through a classified advertisement.

Variants and Related Words

• Advertise (verb): to promote or announce publicly.
  • They will advertise the sale on the radio.
• Advertiser (noun): a person or company that pays for advertisements.
  • The website's main revenue comes from advertisers.
• Advertising (noun): the activity or profession of producing advertisements.
  • She works in advertising.
• Ad (noun): the common, informal short form of "advertisement."
  • Did you see that funny ad during the game?
• Advert (noun): a common short form of "advertisement," especially in British English.
  • I'll just skip the online adverts.

Synonyms

• Commercial: specifically refers to a television or radio advertisement.
• Promotion: a general term for activities intended to increase awareness or sales.
• Announcement: a public statement, not always commercial.
• Notice: a written or printed announcement, often official.

Related Phrases

• Advertisement campaign: a series of coordinated advertisements with a single theme.
  • The new advertisement campaign increased brand recognition.
• Display advertisement: a large, often visually striking ad in a newspaper or website, as opposed to a small classified ad.

Idioms

• "Truth in advertising": the principle that advertisements should not be deceptive or misleading.
  • The lawsuit was about a violation of truth in advertising.

Noun

1. a public promotion of some product or service