Definition

1. Noun:
   • The business or industry of drawing public attention to goods and services: The organized activity of creating and placing promotional messages.
   • A public promotion of some product or service: The specific advertisements or promotional material itself.

Examples of Usage

• Noun:
  • She works in advertising and creates campaigns for major brands. (She is employed in the industry of promotion.)
  • The company increased its spending on television advertising. (The company spent more money on promotional messages on TV.)
  • I saw some clever advertising for the new smartphone on the subway. (I saw specific promotional material for the product.)

Advanced Usage

• "to be in advertising": to work within the advertising industry.

  • After graduation, he decided to be in advertising. (He chose a career in the promotion industry.)

• "targeted advertising": advertising directed at a specific group of consumers.

  • Social media platforms use data for highly targeted advertising. (Platforms show promotions to specific user groups.)

Variants and Related Words

• Advertise (verb): to present or promote a product, service, or event to the public.

  • They will advertise the job opening online.

• Advertisement (noun): a specific notice or announcement promoting something, often abbreviated as "ad".

  • He placed an advertisement in the local newspaper.

• Advertiser (noun): a person or company that pays for advertising.

  • The website's main revenue comes from its advertisers.

Synonyms

• Promotion: The publicizing of a product or service to increase sales.
• Marketing: The broader set of activities involved in promoting and selling products.
• Publicity: Attention from the public and media, which can be a form of advertising.

Related Phrases

• Advertising campaign: A coordinated series of advertisements with a single theme.

  • The new advertising campaign launched globally last week.

• Advertising agency: A business that creates and manages advertising for clients.

  • They hired a top advertising agency to redesign their brand image.

• False advertising: The crime or tort of publishing an advertisement that is misleading or untrue.

  • The company was fined for false advertising about its product's benefits.

Noun

1. the business of drawing public attention to goods and services
2. a public promotion of some product or service