advertising
Học thuậtThân thiện
Definition
- Noun:
- The business or industry of drawing public attention to goods and services: The organized activity of creating and placing promotional messages.
- A public promotion of some product or service: The specific advertisements or promotional material itself.
Examples of Usage
- Noun:
- She works in advertising and creates campaigns for major brands. (She is employed in the industry of promotion.)
- The company increased its spending on television advertising. (The company spent more money on promotional messages on TV.)
- I saw some clever advertising for the new smartphone on the subway. (I saw specific promotional material for the product.)
Advanced Usage
"to be in advertising": to work within the advertising industry.
- After graduation, he decided to be in advertising. (He chose a career in the promotion industry.)
"targeted advertising": advertising directed at a specific group of consumers.
- Social media platforms use data for highly targeted advertising. (Platforms show promotions to specific user groups.)
Variants and Related Words
Advertise (verb): to present or promote a product, service, or event to the public.
- They will advertise the job opening online.
Advertisement (noun): a specific notice or announcement promoting something, often abbreviated as "ad".
- He placed an advertisement in the local newspaper.
Advertiser (noun): a person or company that pays for advertising.
- The website's main revenue comes from its advertisers.
Synonyms
- Promotion: The publicizing of a product or service to increase sales.
- Marketing: The broader set of activities involved in promoting and selling products.
- Publicity: Attention from the public and media, which can be a form of advertising.
Related Phrases
Advertising campaign: A coordinated series of advertisements with a single theme.
- The new advertising campaign launched globally last week.
Advertising agency: A business that creates and manages advertising for clients.
- They hired a top advertising agency to redesign their brand image.
False advertising: The crime or tort of publishing an advertisement that is misleading or untrue.
- The company was fined for false advertising about its product's benefits.
Noun
- the business of drawing public attention to goods and services
- a public promotion of some product or service