assurance
/ə'ʃuərəns/
Definition
- Noun:
- A positive declaration intended to give confidence: A statement or promise made to remove doubt and inspire trust.
- Certainty or confidence in one's own abilities: A feeling of self-confidence or freedom from doubt.
- A binding commitment or pledge: A formal promise or guarantee to do something or that something will happen.
- (British) A type of insurance contract: A British term for certain kinds of insurance, especially life insurance.
Examples of Usage
As a positive declaration:
- He gave me his personal assurance that the project would be completed on time.
- Despite the company's assurances, the customers remained skeptical about the product's safety.
As self-confidence:
- She answered the difficult questions with complete assurance.
- His calm assurance in a crisis made him an excellent leader.
As a binding commitment:
- The treaty included an assurance of mutual support in case of attack.
- We need a written assurance from the supplier before we proceed.
As a type of insurance (British English):
- He took out a life assurance policy to provide for his family.
Advanced Usage
"To give (someone) one's assurance": To make a formal or personal promise to someone.
- I can give you my assurance that your data will remain confidential.
"With every assurance": Used in formal letters to express sincerity and confidence.
- We remain, with every assurance of our highest esteem, yours faithfully...
Variants and Related Words
- Assure (verb): To tell someone something positively to dispel any doubts.
- I assure you, everything is under control.
- Assured (adjective): Confident or guaranteed.
- He spoke in an assured manner. / An assured income.
- Self-assurance (noun): Confidence in one's own abilities or character.
- Her self-assurance was evident in the way she handled the negotiation.
Synonyms
- Pledge: A solemn promise or undertaking.
- Guarantee: A formal promise that certain conditions will be fulfilled.
- Confidence: The feeling of self-assurance arising from an appreciation of one's own abilities.
- Certainty: Firm conviction that something is the case.
Related Phrases
- "To make assurance double sure": To take extra precautions to ensure something is certain. (This is a literary phrase, famously used by Shakespeare in ).
- He checked the locks twice, wanting to make assurance double sure.
Idioms
- "Full of assurance": Behaving with great confidence, sometimes to the point of appearing arrogant.
- The young intern was full of assurance, challenging the senior manager's ideas.
Noun
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a British term for some kinds of insurance
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a statement intended to inspire confidence
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the President's assurances were not respected
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a binding commitment to do or give or refrain from something
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an assurance of help when needed
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signed a pledge never to reveal the secret
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freedom from doubt; belief in yourself and your abilities
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his assurance in his superiority did not make him popular
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after that failure he lost his confidence
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she spoke with authority
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