assurance

/ə'ʃuərəns/
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Thân thiện
assurance

The manager gave the team his assurance that their jobs were secure.

Definition
  1. Noun:
    • A positive declaration intended to give confidence: A statement or promise made to remove doubt and inspire trust.
    • Certainty or confidence in one's own abilities: A feeling of self-confidence or freedom from doubt.
    • A binding commitment or pledge: A formal promise or guarantee to do something or that something will happen.
    • (British) A type of insurance contract: A British term for certain kinds of insurance, especially life insurance.
Examples of Usage
  • As a positive declaration:

    • He gave me his personal assurance that the project would be completed on time.
    • Despite the company's assurances, the customers remained skeptical about the product's safety.
  • As self-confidence:

    • She answered the difficult questions with complete assurance.
    • His calm assurance in a crisis made him an excellent leader.
  • As a binding commitment:

    • The treaty included an assurance of mutual support in case of attack.
    • We need a written assurance from the supplier before we proceed.
  • As a type of insurance (British English):

    • He took out a life assurance policy to provide for his family.
Advanced Usage
  • "To give (someone) one's assurance": To make a formal or personal promise to someone.

    • I can give you my assurance that your data will remain confidential.
  • "With every assurance": Used in formal letters to express sincerity and confidence.

    • We remain, with every assurance of our highest esteem, yours faithfully...
Variants and Related Words
  • Assure (verb): To tell someone something positively to dispel any doubts.
    • I assure you, everything is under control.
  • Assured (adjective): Confident or guaranteed.
    • He spoke in an assured manner. / An assured income.
  • Self-assurance (noun): Confidence in one's own abilities or character.
    • Her self-assurance was evident in the way she handled the negotiation.
Synonyms
  • Pledge: A solemn promise or undertaking.
  • Guarantee: A formal promise that certain conditions will be fulfilled.
  • Confidence: The feeling of self-assurance arising from an appreciation of one's own abilities.
  • Certainty: Firm conviction that something is the case.
Related Phrases
  • "To make assurance double sure": To take extra precautions to ensure something is certain. (This is a literary phrase, famously used by Shakespeare in ).
    • He checked the locks twice, wanting to make assurance double sure.
Idioms
  • "Full of assurance": Behaving with great confidence, sometimes to the point of appearing arrogant.
    • The young intern was full of assurance, challenging the senior manager's ideas.
assurance

The manager gave the team his assurance that their jobs were secure.

Noun
  1. a British term for some kinds of insurance
  2. a statement intended to inspire confidence
    • the President's assurances were not respected
  3. a binding commitment to do or give or refrain from something
    • an assurance of help when needed
    • signed a pledge never to reveal the secret
  4. freedom from doubt; belief in yourself and your abilities
    • his assurance in his superiority did not make him popular
    • after that failure he lost his confidence
    • she spoke with authority