banner

/'bænə/
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banner

The company celebrated a banner year with record profits.

Definition
  1. Noun:

    • A long strip of cloth or material bearing a symbol, logo, or slogan: A "banner" is typically displayed in public, often hung between two points, for decoration, identification, or advertising.
    • A flag, especially one representing a country, institution, or cause: A "banner" can be a distinctive flag used as a standard or symbol.
    • A prominent headline stretching across the top of a newspaper or website page: In publishing, a "banner" is a large, attention-grabbing title.
  2. Adjective:

    • Outstandingly good; excellent: Used to describe something, especially a period of time, that is exceptionally successful or notable.
Usage Examples
  • Noun:

    • Protesters marched through the streets carrying a banner that read "Peace Now."
    • The castle's great hall was decorated with colorful banners for the feast.
    • The website's main banner announced the summer sale.
  • Adjective:

    • The company reported banner profits this quarter.
    • It was a banner year for local vineyards, with a record harvest.
Advanced Usage
  • "Under the banner of...": In the name of; representing a particular cause, principle, or group.

    • The coalition fought under the banner of freedom and democracy.
  • "To carry the banner (for)": To be a prominent supporter or representative of a cause.

    • She has carried the banner for educational reform for decades.
Variants and Related Words
  • Banner headline (n): A very large, prominent headline in a newspaper.

    • The election result was a banner headline in all the papers.
  • Banner ad (n): A type of online advertisement in the form of a graphic strip displayed on a web page.

    • The banner ad at the top of the page was quite eye-catching.
Synonyms
  • Noun (Flag/Sign): Pennant, standard, ensign, streamer.
  • Noun (Headline): Headline, title, heading.
  • Adjective: Outstanding, exceptional, record, excellent.
Related Phrases
  • To follow/join the banner of...: To support or become part of a particular group or cause.

    • Many young people joined the banner of the environmental movement.
  • To unfurl one's banner: To publicly declare one's principles or begin a campaign.

    • The new party unfurled its banner with a major policy speech.
Related Idioms
  • A banner year/day: An exceptionally successful or productive period.

    • After the new product launch, it was a banner year for sales.
  • To carry the banner (archaic/idiomatic): To walk the streets all night, especially because one is homeless or unemployed. (Now rare or historical.)

    • During the Great Depression, many men were forced to carry the banner.
banner

The company celebrated a banner year with record profits.

Adjective
  1. unusually good; outstanding
    • a banner year for the company
Noun
  1. any distinctive flag
  2. a newspaper headline that runs across the full page
  3. long strip of cloth or paper used for decoration or advertising