lure

Noun

• something used to lure fish or other animals into danger so they can be trapped or killed

• anything that serves as an enticement

• qualities that attract by seeming to promise some kind of reward

Verb

• provoke someone to do something through (often false or exaggerated) promises or persuasion
  • He lured me into temptation
    

Related words

• Synonyms: 
  bait , decoy , come-on , hook , sweetener , enticement , entice , tempt