marketing

Thân thiện

She does her weekly marketing at the local supermarket.

Definition

1. Noun:
   • The commercial processes and activities involved in promoting, selling, and distributing a product or service. This encompasses market research, advertising, branding, pricing, and sales strategy.
   • The act of shopping for goods, especially food, at a market. This is a less common, more traditional usage referring to the activity of buying provisions.

Examples of Usage

• Noun (Business Context):
  • Effective marketing is essential for a new product's success.
  • She works in the marketing department, focusing on digital advertising.
• Noun (Shopping Context):
  • She does the weekly marketing at the local farmers' market.

Advanced Usage

• "Marketing mix": A foundational business model referring to the set of tactical tools (often summarized as the "4 Ps": Product, Price, Place, Promotion) a company uses to pursue its marketing objectives.
  • The company revised its marketing mix to better target younger consumers.
• "Guerrilla marketing": An unconventional, low-cost marketing strategy aimed at achieving maximum exposure through creative, often surprising, tactics.
  • The startup used guerrilla marketing, like flash mobs, to generate buzz.

Variants and Related Words

• Market (v/n): As a verb, to offer for sale or promote; as a noun, a physical place or a segment of consumers.
  • They will market the software to small businesses.
• Marketer (n): A person or company involved in promoting or selling products or services.
  • He is a skilled marketer who understands social media trends.

Synonyms

• Promotion: The activity of making something more widely known or popular.
• Advertising: The activity of producing advertisements for commercial products or services.
• Merchandising: The activity of promoting the sale of goods, especially by their presentation in retail outlets.

Related Phrases

• Marketing campaign: A coordinated series of steps promoting a company's goal, like launching a product.
  • The new marketing campaign increased brand awareness by 30%.
• Direct marketing: Marketing that reaches customers directly through channels like mail, email, or phone, without intermediaries.
  • The company uses direct marketing to send personalized offers to its subscribers.

Related Idioms

• Word-of-mouth marketing: The passing of information and recommendations from person to person, which is a powerful and organic form of promotion.
  • The restaurant's success was largely due to positive word-of-mouth marketing.

Học thuật

Noun

1. shopping at a market
   • does the weekly marketing at the supermarket
2. the commercial processes involved in promoting and selling and distributing a product or service
   • most companies have a manager in charge of marketing
3. the exchange of goods for an agreed sum of money

Từ đồng nghĩa

• selling
• merchandising