merchandising

Thân thiện

A store manager arranges new merchandising on the shelves.

Definition

Noun: 1. The commercial activity of promoting and selling products, especially through marketing strategies and presentation: This refers to the business process of managing the sale of goods, including their promotion, display, and distribution to consumers. 2. Branded products or items created to promote and capitalize on a brand, character, or entity: This refers to goods themselves that are produced and sold to generate revenue from a popular brand, movie, sports team, etc.

Usage Examples

• Noun (Promotion/Selling):
  • Effective merchandising is crucial for a product's success on the retail shelf.
  • The company hired an expert to improve its in-store merchandising.
• Noun (Branded Products):
  • The film's success led to a huge range of merchandising, including toys and clothing.
  • Stadiums generate significant revenue from sports merchandising like jerseys and caps.

Advanced Usage

• "Visual merchandising": The practice of designing retail spaces and product displays to maximize sales and enhance the customer experience.
  • Visual merchandising in the store window attracted many customers.
• "Merchandising rights": The legal rights to produce and sell products based on a specific brand, character, or intellectual property.
  • The studio sold the merchandising rights for its animated characters.

Variants and Related Words

• Merchandise (noun): Goods that are bought and sold; commodities.
  • The store sells a wide variety of merchandise.
• Merchandise (verb): To promote the sale of goods, especially by their presentation and display.
  • They know how to merchandise their products effectively.
• Merchandiser (noun): A person or company that promotes and sells goods.

Synonyms

• Marketing: The action or business of promoting and selling products or services.
• Retailing: The sale of goods to the public in relatively small quantities for use or consumption.
• Promotion: The publicizing of a product, organization, or venture to increase sales or public awareness.

Related Phrases

• Point of sale (POS) merchandising: Promotional materials and product placement at the location where a transaction occurs.
  • Impulse buys are often driven by effective point of sale merchandising.
• Cross-merchandising: The practice of placing products from different categories together to suggest complementary usage and increase sales.
  • Cross-merchandising pasta and pasta sauce is a common strategy.

Học thuật

Noun

1. the exchange of goods for an agreed sum of money

Từ đồng nghĩa

• selling
• marketing