proprietary

/proprietary/
Adjective
  1. protected by trademark or patent or copyright; made or produced or distributed by one having exclusive rights
    • `Tylenol' is a proprietary drug of which `acetaminophen' is the generic form
Noun
  1. an unincorporated business owned by a single person who is responsible for its liabilities and entitled to its profits

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proprietary
The company uses a proprietary formula for its flagship product.