slogan
Noun: 1. A short, memorable phrase used in advertising or by a group to express an idea or goal: A slogan is a brief, striking statement designed to be easily remembered and repeated, often to promote a product, service, or political or social cause. 2. A motto or rallying cry: Historically, a slogan can refer to a distinctive cry or phrase used by a political party, sect, or other group to unite its members and express a shared belief or purpose.
A slogan is used to encapsulate a key message in a concise and persuasive way. It is a core tool in marketing, politics, and activism. - In advertising: Used to create brand identity and persuade consumers. - In politics: Used to summarize a campaign's platform and motivate supporters. - By organizations: Used as a motto to state a group's mission or values.
- Commercial/Advertising:
- The company's new slogan, "Just Do It," is recognized worldwide.
- They are testing several potential slogans for the product launch.
- Political/Social:
- The protestors chanted slogans demanding climate action.
- "A chicken in every pot" was a famous political slogan during the Great Depression.
- Organizational:
- The charity's slogan is "Fighting poverty with education."
- "To coin a slogan": To invent or create a new slogan.
- The marketing team was tasked with coining a slogan for the new campaign.
- "Catchy slogan": A slogan that is appealing and easy to remember.
- A catchy slogan can significantly boost brand recall.
- Tagline (noun): A variant often used interchangeably with "slogan," especially in advertising and media. It is typically a phrase that accompanies a brand name.
- The movie's tagline was "In space, no one can hear you scream."
- Motto (noun): A short sentence or phrase that expresses a rule for good behavior or a general truth. It is often more principle-oriented and less commercial than a slogan.
- The school's motto is "Truth and Service."
- Catchphrase (noun): A well-known sentence or phrase, especially one associated with a particular famous person, character, or product.
- The cartoon character is known for his catchphrase, "What's up, doc?"
- Motto: A short statement expressing a guiding principle.
- Catchphrase: A phrase that becomes popular or identified with a specific source.
- Rallying cry: A word or phrase used to unite people in a common cause.
- Byword: A person or thing cited as a notable example of a quality, often becoming proverbial.
- "Sloganeering" (noun/gerund): The use of slogans, especially in a way that is considered superficial or manipulative.
- The debate was criticized for its empty sloganeering rather than substantive policy discussion.
-
a favorite saying of a sect or political group
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