trademark

Noun

• a formally registered symbol identifying the manufacturer or distributor of a product

• a distinctive characteristic or attribute

Verb

• register the trademark of
  • The company trademarked their new gadget
    

• mark with a brand or trademark
  • when this product is not branded it sells for a lower price
    

Related words

• Synonyms: 
  hallmark , earmark , stylemark , brand , brandmark