brand
/brænd/
Học thuậtThân thiện
Definition
Noun:
- A type or kind of product, or the name given to it by its maker: A "brand" is a particular product or the company that makes it, often recognized by its name, logo, or design.
- A mark burned on the skin of an animal or person: Historically, a "brand" is a permanent mark made by burning the skin with a hot iron, used to show ownership or as a punishment.
- A mark of disgrace or shame: A "brand" can be a symbol of a bad reputation or a lasting stain on someone's character.
- A piece of burning or charred wood: In older or poetic language, a "brand" can refer to a burning piece of wood, like a torch.
Verb:
- To mark with a hot iron: To "brand" means to burn a permanent mark onto the skin of an animal or person.
- To give a product a brand name: To "brand" a product is to give it a specific name and identity to sell it.
- To describe someone in a negative and lasting way: To "brand" a person is to label them with a bad reputation or a specific negative characteristic.
Examples
Noun:
- This is my favorite brand of coffee. (This is the specific kind of coffee I like best.)
- The cattle have the ranch's brand on their flank. (The cows have the ranch's ownership mark burned on their side.)
- The scandal left a brand on his career. (The scandal left a permanent stain on his professional reputation.)
Verb:
- The rancher will brand the new calves tomorrow. (The rancher will mark the new calves with a hot iron.)
- They decided to brand their new line of clothing as eco-friendly. (They decided to market their new clothes as being good for the environment.)
- The media branded him a traitor. (The news publicly labeled him as a person who betrays his country.)
Advanced Usage
- "Brand identity": The collection of all elements that a company creates to portray the right image to its consumer.
- The company's brand identity is built on simplicity and innovation.
- "Brand loyalty": When consumers consistently choose to buy the same brand.
- The car manufacturer enjoys incredible brand loyalty from its customers.
- "To be branded with something": To be permanently marked or associated with something, often negative.
- He was branded with the shame of his failure.
Variants and Related Words
- Branding (n): The process of creating a brand identity.
- The product's success was due to clever branding.
- Brand-new (adj): Completely new.
- She drove a brand-new car. (Note: This is a common compound adjective.)
Synonyms
- Noun (for product): Make, label, marque, trademark.
- Noun (for mark): Stamp, seal, stigma.
- Verb (to label): Label, stigmatize, denounce, mark.
Related Phrasal Verbs / Constructions
- Brand as: To publicly describe someone as having a particular quality, especially a bad one.
- He was branded as a liar by his opponents.
Related Idioms
- A brand from the burning: Someone or something rescued from a dire situation, especially from ruin or sin. (Literary/archaic)
- The reformed criminal was seen as a brand from the burning.
Noun
- a cutting or thrusting weapon that has a long metal blade and a hilt with a hand guard
- a symbol of disgrace or infamy
- And the Lord set a mark upon Cain--Genesis
- a piece of wood that has been burned or is burning
- identification mark on skin, made by burning
- a recognizable kind
- there's a new brand of hero in the movies now
- what make of car is that?
- a name given to a product or service
Verb
- mark or expose as infamous
- She was branded a loose woman
- mark with a brand or trademark
- when this product is not branded it sells for a lower price
- to accuse or condemn or openly or formally or brand as disgraceful
- He denounced the government action
- She was stigmatized by society because she had a child out of wedlock
- burn with a branding iron to indicate ownership; of animals