hokum

/'houkəm/
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hokum

The salesman's pitch was pure hokum.

Definition

Noun: 1. Nonsense, bunk, meaningless talk or writing: Speech, ideas, or entertainment that is perceived as silly, false, or of poor quality, often intended to deceive or entertain in a shallow way. 2. Sentimental or sensational material of low artistic value: Especially in entertainment (e.g., plays, movies, stories), content that is clichéd, overly emotional, or implausible, designed for easy, uncritical appeal.

Usage
  • Hokum is used to dismiss something as foolish, insincere, or trivial. It often carries a tone of contempt or amused disdain.
  • It is typically an uncountable noun.
Examples
  • "The politician's speech was just a bunch of hokum designed to win votes."
  • "I enjoy those old adventure movies, even though they're full of romantic hokum."
  • "Don't believe that hokum you read on the internet."
  • "The plot of the novel was pure hokum, but it was an entertaining read."
Advanced Usage
  • The term is often associated with early 20th-century theater and film, where "hokum" specifically referred to a sure-fire, formulaic plot device (like a last-minute rescue) guaranteed to get a strong, if unsubtle, emotional reaction from the audience.
Variants and Related Words
  • Hokey (adjective): Obviously contrived, sentimental, or artificial.
    • Example: "The dialogue in that play was so hokey."
Synonyms
  • Nonsense
  • Bunk
  • Balderdash
  • Claptrap
  • Drivel
  • Tripe
  • Poppycock
Idioms and Phrases
  • (A load of) hokum: A common phrase emphasizing a large amount of nonsense.
    • Example: "His excuse was a complete load of hokum."
hokum

The salesman's pitch was pure hokum.

Noun
  1. a message that seems to convey no meaning