marque

Thân thiện

The new marque was unveiled at the international auto show.

Definition

Noun: 1. A distinctive name, symbol, or logo used to identify and differentiate the products or services of one seller from those of others; a brand. This is the primary meaning, referring to the commercial identity of a product line or company, often implying a reputation for quality, style, or performance.

Usage

The word "marque" is used to specify a particular brand, especially one that is well-established, prestigious, or associated with specific qualities. It is often used in contexts discussing commerce, marketing, luxury goods, and automobiles. * It functions as a countable noun (e.g., a famous marque, several luxury marques). * It is more formal and specific than the more general word "brand," often carrying connotations of heritage and distinction.

Examples

• The automotive marque is renowned for its engineering excellence and racing heritage.
• Several luxury fashion marques presented their new collections at the show.
• The company decided to retire the historic marque after decades of production.
• Protecting the value and reputation of the marque is the company's top priority.

Advanced Usage

• "Marque of origin": A less common phrase indicating a brand or label that certifies a product's geographic origin and quality standards, similar to "appellation" for wine.
  • The cheese bears the protected marque of origin from its region.

Variants and Related Words

• Brand (n): A more general and common term for a name, term, design, or symbol that identifies a seller's goods or services. "Marque" is often a synonym for "brand," but "brand" has a wider range of applications (e.g., personal brand, branding iron).
• Label (n): Often used interchangeably with "brand" in fashion and consumer goods, but can specifically refer to the physical tag or the company producing the goods.
• Make (n): Commonly used specifically for the brand of a vehicle or manufactured product (e.g., ). "Marque" is a more formal synonym in this context.

Synonyms

• Brand
• Trademark
• Label
• Make (specific to vehicles/manufactured goods)
• Name

Idioms and Fixed Phrases

• "The marque of Cain": This is a biblical and literary idiom meaning a sign of guilt or a stigma. It is derived from the story of Cain in the Book of Genesis and is a distinct, archaic usage unrelated to the modern commercial meaning of "marque."
  • He felt the scandal left him with the marque of Cain.

Học thuật

Noun

1. a name given to a product or service

Từ đồng nghĩa

• trade name
• brand name
• brand