publicity

/pʌb'lisiti/
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publicity

The company launched a new publicity campaign for its product.

Definition
  1. Noun:
    • The state of being known to or observed by the public: The quality or condition of being open to public view, knowledge, or attention.
    • Information or promotional material disseminated to attract public attention: A message, campaign, or activity intended to make a product, person, cause, or institution known to the public.
Examples of Usage
  • Noun:
    • The celebrity avoided publicity after the scandal. (The celebrity avoided being in the public eye after the scandal.)
    • The new policy was given widespread publicity in the media. (Information about the new policy was widely spread in the media.)
    • The company launched a publicity campaign for its latest product. (The company started a promotional campaign to attract attention to its latest product.)
Advanced Usage
  • "To court publicity": To deliberately seek or attract public attention.
    • The politician seemed to court publicity with his controversial statements.
  • "To give publicity to": To make something publicly known; to promote or advertise something.
    • The newspaper gave publicity to the local charity event.
  • "Bad/negative publicity": Public attention that harms a reputation.
    • The product recall generated a lot of bad publicity for the brand.
Variants and Related Words
  • Publicize (verb): To make something known to the public; to advertise.
    • They hired a firm to publicize the film.
  • Public (adjective): Of or concerning the people as a whole; open to or shared by all the people.
    • The meeting will be held in a public space.
Synonyms
  • Exposure: The state of being exposed to public attention.
  • Promotion: The activity of making something more widely known or popular.
  • Advertising: The activity of producing advertisements for commercial products or services.
Related Phrases
  • Publicity stunt: A planned event designed to attract public attention.
    • The CEO's dramatic arrival was a clever publicity stunt.
  • Publicity seeker: A person who tries to attract public attention.
    • He was often dismissed as a mere publicity seeker.
Related Idioms
  • "There's no such thing as bad publicity": A saying suggesting that any public attention, even negative, is beneficial because it makes people aware of someone or something.
    • The scandal hurt, but the actor's agent said, "There's no such thing as bad publicity."
publicity

The company launched a new publicity campaign for its product.

Noun
  1. the quality of being open to public view
    • the publicity of the court room
  2. a message issued in behalf of some product or cause or idea or person or institution
    • the packaging of new ideas