heed

Noun

• paying particular notice (as to children or helpless people)
  • his attentiveness to her wishes
    
  • he spends without heed to the consequences
    

Verb

• pay close attention to; give heed to
  • Heed the advice of the old men
    

Related words

• Synonyms: 
  attentiveness , regard , paying attention , mind , listen
• Antonyms: 
  inattentiveness , heedlessness