affect

Noun

• the conscious subjective aspect of feeling or emotion

Verb

• have an emotional or cognitive impact upon
  • This child impressed me as unusually mature
    
  • This behavior struck me as odd
    

• make believe with the intent to deceive
  • He feigned that he was ill
    
  • He shammed a headache
    

• connect closely and often incriminatingly
  • This new ruling affects your business
    

• act physically on; have an effect upon
  • the medicine affects my heart rate
    

• have an effect upon
  • Will the new rules affect me?
    

Related words

• Synonyms: 
  impress , move , strike , feign , sham , pretend , dissemble , involve , regard , impact , bear upon , bear on , touch on , touch